![]() Weather Underground is owned by The Weather Company, a subsidiary of IBM. The site is available in many languages, and customers can access an ad-free version of the site with additional features for an annual fee. Its information comes from the National Weather Service (NWS), and over 250,000 personal weather stations (PWS). Weather Underground provides weather reports for most major cities around the world on its Web site, as well as local weather reports for newspapers and third-party sites. The formal company dates back to 1995, when it spun out of UM and launched on the web.Weather Underground is a commercial weather service providing real-time weather information over the Internet. Weather Underground started at the University of Michigan in 1991 as “a menu-based telnet interface.” The name came from, yes, the radical student group that also came from that university and took its name from Bob Dylan’s Subterranean Homesick Blues. TWC is by far the larger with 49.8 million uniques compared to Weather Underground’s 9.8 million TWC also has the largest weather presence online, already more than double Weather Bug, the next largest. The Weather Channel Companies is a joint venture of NBC Universal and PE firms Bain Capital and The Blackstone Group.ĬomScore pegs the unduplicated number for the sites at 54.6 million uniques based on May 2012 traffic. Weather Underground fits squarely in that second bucket. ![]() His charge: to invest more in programming, digital assets and international expansion. It’s the latest move for Chairman and CEO David Kenny, who was hired in January in a surprise leadership change.
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